What is a Marketing Technology Stack?

Every business large and small need effective marketing tools. A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Popular Marketing Tools to include in your “Stack”:

  • An email marketing platform like Mailchimp
  • A social media scheduling tool like Buffer or Hootsuite
  • A content management system (CMS) that hosts a company website and blog
  • Analytics tools like Kissmetrics or Google Analytics for tracking campaigns
  • CRM software like vTiger, Capsule, Salesforce or HubSpot for tracking leads and communications with customers.
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